Here's one vote for real people. Ken McCarthy says that people buy from people. Not from professional, finely-crafted corporate images. "Sometimes business people like to hide behind behind a corporate ediface because they think it makes them look more "professional." Big mistake," he says. Check out his post because he does a great job of making his point with an image that speaks louder than words.
I think that's a vote for real people. That being too perfect or staged or crafted might actually get in the way of selling. I wonder how far he'd take the real-ness of human interaction. Would he include the sharing of emotions?
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